Guided by Shamengo, a group of innovation managers from some of the largest companies in France, who came to Montreal for the Monin'On conference (organized by Michelin), were also interested in exotic innovation and business models. They asked Sensoricans to present their work. Tibi answered the call and gathered everyone at a local restaurant. The discussion started by observing the new trends of shifting towards a network state of organization, as traditional vertical organizations are breaking down into a complex ecosystem of subsidiaries and supply networks on one side, and the crowd, individuals, get organized into global networks like Bitcoin, on the other side. Then, Sensorica and its innovation and production model were presented, followed by a long question and answers period.
As expected, Sensorica's innovation model was found fascinating, those in the room seemed perplexed, as everyone of us did when we first learned about Wikipedia and its open, crowdsourcing-based content production model. Open network organizations, open innovation and peer production still have this magic aura around them. People don't understand how they are even possible, so they're mesmerized but at the same time paralyzed, not knowing how to play with it.